How to Increase Plays on Spotify and Soundcloud
Getting plays on Spotify and your Soundcloud account is a fundamental step for every aspiring musician. However, with how saturated the market currently is, it can be difficult to gain listeners.
I’ve been making music for several years under the alias LOWSH, trying numerous ways to get more plays on my music. Through trial and error, I’ve found two tips to be most effective in getting streams on these platforms. If you find these tips useful, please consider subscribing to my music newsletter, where I provide monthly music edit packs, industry success advice, audio mixing/mastering tips and much more.
The most effective way to get more Spotify streams, in my experience, is to get your music on Spotify playlists. Including your music on playlists with a large number of listeners can easily get you hundreds to thousands of plays.. if you choose the right ones. Many of these playlists require payment for submission and that’s okay. You have to spend money to earn money. But, be careful which service you choose- some of them are absolutely scams.
In my experience, the best Spotify playlist service has been spotlistplayer.com. The prices are extremely low and your music stays in the playlist forever. I shared a few of my tracks there and saw a massive spike in plays within the first week. Their website is also very straighforward and easy to use.
The thing with Spotify playlists, is you have to get in on them when they are adding new playlists, because that means they aren't crowded yet. Less music to compete with means more streams for you!
Despite talk of going under, Soundcloud continues to be used by industry top music artists. The best way that I’ve been able to get more Soundcloud plays is to share and engage with music communities outside of Soundcloud. The platform itself doesn’t really foster communities like it used to, so we have to outsource our marketing to social media, and other types of marketing funnels.
Of course, being successful at this means already having great social media engagement, which might not be everyones case. I recommend partnering with a music label like StoryTime Ent. (just send them a message on Facebook, they're very responsive) and they'll not only handle the backend distribution of your music to streaming platforms like Spotify, Apple Music, etc, but they'll assist in the marketing of your track across all their social media accounts. More visibility means more exposure and plays!
Another great place to share your music is Reddit. The communities of r/edmproduction and r/wearethemusicmakers all have weekly or daily feedback threads where hundreds of users share their Soundcloud accounts and critique each others music. By engaging with these communities, you can bring listeners to your page, while also building relationships with other music artists. In my case, I became such an integral member of r/wearethemusicmakers, that I was made a moderator!
I hope these two quick tips help you get more streams on your Spotify and Soundcloud accounts. If you want more music related updates, including production tips, guestlist giveaways and more, sign up for my LOWSH newsletter!