10 Social Media Websites That All Music Artists Need To Use
The internet is a critical place for music artists to build and engage with their fans, but which social media sites are the most useful?
I’ll start by prefacing that almost any online website is useful for music artists. What matters is that you really take the time to build yourself on the platform and become a member of its ecosystem- using it as any ordinary user would. Opening an account and slapping your latest release URL every two weeks isn’t going to do anything for you.. but interacting with the community will build authority and turn readers into fans. Let’s look at 10 valuable social media websites that all music artists should use.
1. Facebook, Twitter, Instagram
I put Facebook, Twitter and Instagram together because they’re extremely obvious and not unconventional at all. You should absolutely be using these platforms consistently. For a better idea about how to use each one, check out this engagement guide. I also have a Complete Instagram Guide for Artists on my music website for purchase, definitely recommend checking that out if you’re having trouble with the platform.
Not as many people use Soundcloud (to its fullest) as they should. With any of their paid plans, you get detailed analytics of your listeners, which can be used to create marketing campaigns for your upcoming releases. Soundcloud is also a backbone for many developing artists, which means there are tons of up and comers that are eager to provide feedback and might just fall in love with your sound. Maybe they'll even download your latest remix and play it out at a show? Great way to get publicity.
An alternative to Soundcloud, Bandcamp allows artists to sell their music/merch and set their own prices. Really empowering for artists with dedicated followers, but it’s also a good place just to have a profile. Google and other engines formulate search results based on the amount of content you have online- higher up in search results means higher chance of getting heard. For more detailed info on this, check out these 5 tips for getting your band found online.
Since their somewhat recent disbanding from adult content, Tumblr has seen an increase in community users. That means it’s yet another place to spread your tunes/brand. Tumblr is also very flexible with the types of content you can include in a post. In addition to the obvious text or images, you can directly embed links, quotes, audio, and more. Check out my music Tumblr for an example!
Reddit has an abundance of communities focused on music, from the production side to the marketing and promo side. Redditors are definitely anti-spam, so be sure to only post your music at times/places that make sense. A couple of places to get started are:
- r/wearethemusicmakers (they have a weekly feedback thread to share music)
- r/edmproduction (they also have a weekly feedback thread)
- r/promoteyourmusic (self explanatory)
- r/thisisourmusic (another place to share your tunes)
6. Google publisher (once you have knowledge panel)
Once you have a Google Knowledge Panel, you can directly publish updates to Google using Google for Business. This basically acts as a “post” on your knowledge panel that appears whenever someone searches your name or music in Google. Really great for letting organic readers know what’s up.
I still get a couple hundred views per snap, regardless of how “dead” the platform supposedly is. Snapchat let’s you show the intimate side of you and your music, but you can also post flyers/pics/videos directly from your phone as well, making it another great and direct marketing platform. On a related note, I’ve heard rumors that Vine is back on the rise..
YouTube consistently sees the highest amount of creative content traffic and there are plenty of social aspects that make the platform great for music artists. Obviously if you have music videos, get them up there. If you don’t, why not make some lyric videos or just slap your artwork into iMovie and add your song in the background? Publicity is publicity. If you distribute your music to Spotify/Pandora/etc through a record label like StoryTime, your music can also earn royalties from YouTube streams over time. Here are a couple of my (much) older tracks that do this.
9. VK (EU Promotions)
VK is the European version of Facebook. With 85 million active users, you can use this platform in very much the same way that you can Facebook- create a page for your brand, share links to songs, upload pics/videos/ etc. Remember that the world is much bigger than your hometown!
I combine these two because they’re both kind of tacky in my opinion, but it doesn’t hurt to at least put your bio and a couple of tracks up. People still use these platforms and there’s a chance they come across your music. Maybe they’ll add it as background music on their profile (if that’s still a thing)? Slightly off topic but relevant- Reverbnation had a massive data breach several years back which exposed email addresses, one of which was mine (here’s a more in-depth article about how I found this out). So if you do use these platforms, maybe use a burner email address. :)
Like I mentioned in the beginning, the real value from these platforms comes in actually using them on a regular basis, interacting with the community members and being a community member yourself. People prefer authenticity and we’ve gotten good at identifying users/accounts who are just out to get something and not give.
Hopefully this guide gave you some useful ideas! If you want some tips on how to make money from your music, check out this other guide I wrote.