How to Get a Remote Job in Digital Marketing
For some folks, working from home is a dream come true. It’s convenient, non-disruptive, and fulfilling..
Without exaggerating, for some of us it enhances our focus, improves workflow, while also doesn’t discriminate on our garments or the lack thereof. By today’s standards, remote working has become so extensively popularized that finding a remote job should not pose any significant problem. Although, depending on your professional path, it might vary. Evidently, jobs that require an immediate human presence (like in the medical field, firefighters, delivery workers, and so on) cannot be shifted to remote working just yet, but who knows what future will bring.
However, for people working in a novel and still budding sector like IT or Digital Marketing, there are, especially because of the recent events, good prospects of remote work. Indeed, the new pandemic (COVID-19) has spurred us to be more in a deliberate mindset when it comes to commuting and unnecessary interpersonal interactions. These unforeseen alterations in our day-to-day lives might have brought irreversible changes to how we perceive work and the working environment.
Digital Marketing and Why it Outshines Standard Marketing
Now, let’s talk about digital marketing and its job propositions more in-depth. Without a shadow of a doubt, it is known that for the last two decades, digital marketing has bitten off a big chunk from the traditional marketing practices. There are several major factors that brought about this big shift.
- The scope and magnitude of the internet have been on a consistent rise since the start of the new century. This incessant growth has attracted immediate attention from clever marketing strategists, as they have seen an untapped potential that can be utilized.
- Things went even further with the foundation and further development of social media platforms. They have not only allowed marketers to grossly extend the outreach and exposure of their campaigns but also enabled them to do the work in a more discreet fashion.
- Another valid point is the ease with which digital marketing strategies can be tuned and fiddled with. Do you want a complete overhaul of your current marketing plan? With digital marketing it can literally be done in a matter of days without unnecessary fuss like transportation, billboard revamping, and so forth. The convenience of changing the route of your strategy 180 degrees is the point that is not being lionized enough.
Digital Marketing is Not Becoming Obsolete Any Time Soon
Obviously, digital marketing is only in its initial crown-holding phase of being the most impactful marketing strategy out there. Therefore, worrying about it becoming obsolete or substituted by something else is vacuous and unsubstantiated - at least in the foreseeable future.
This also means that finding a decently paid remote job in the digital marketing field should not be an issue. However, it should be noted that there are basic tools and software that you might have to make an acquaintance with, in order to maximize your potential. “Not to mention that we also have some juicy advice pieces that will help you get an edge in this contest”, according to the digital marketer representing the digital photo retouching service Photza.
Digital Marketing Must-Have Tools and Tips
So, here are some tips that will help you accommodate yourself in the world of digital marketing and improve your chances of succeeding in landing the job of your dreams.
SEO is an inextricable part of digital marketing. Since SEO is not a singular entity but rather an overarching topic and conglomeration of various elements, it might take a fairly large portion of your time to learn in-depth. However, even knowing the basics will help you glean better results from your digital marketing strategy. It greatly complements aspects of digital marketing like brand awareness, outreach, and targeting.
Ahrefs is a SEO tool that greatly mitigates the initial entry point into the SEO world. With Ahrefs you can research a cornucopia of useful SEO stuff which consequently will aid you in mapping out the course of your digital marketing strategy. So, exactly what useful stuff are we talking about? First and foremost, Ahrefs allows you to view your site from Google's point of view.
If you want to know how authoritative and reputable this or that website is, or check number and quality of backlinks, Ahrefs gives you a great opportunity to do just that. It also can patently show your current ranking on search results pages, better known as DA (Domain Authority). This will help you in tracking and monitoring your current success so that you can tinker and tweak your strategy if something goes downhill. There is also a keyword search tool within Ahrefs that is useful in navigating particular keywords, their trends, and how effective they are scoring on the internet vastness.
3. Google Ads
Google Ads (or more commonly known as Google AdWords) is one of those basic tools that every digital marketer should be familiar with. To no one’s surprise advertising with Google Ads can be very lucrative for companies of any size. It is essentially the greatest digital advertising avenue nowadays and learning how to use it, is crucial. It does take time to fathom all the nuances and intricacies involved, like negative keywords, clever bidding, structuring, and so forth.
However, the payoff does come with a vengeance. It opens up great prospects for digital marketing and your eventual success in this field. Especially valuable is getting a Google Ads certificate that will be an accurate indicator of your proficiency, thus increasing your chances of getting an even higher-paid job in the digital marketing field.
4. Google Analytics
Google Analytics is a powerful tool that on its ground level, gives you data about your website visitors, on what pages they spend most of the time and their overall stay duration on your website. If we delve deeper it also is exceedingly useful in showing and tracking conversion rates, audience involvement, and engagement, if integrated with Google Ads. You can also easily set up goals and track your progress whether it is sales, lead generation, or file count download. Google Analytics is a must-have tool in the arsenal of every digital marketer. Not to mention that it is free of charge to use and learn since Google themselves offer free studying material!
5. Email Marketing
Email marketing is a huge part of a digital marketing strategy. It might be wrongly convicted as being spam-mail; however, it can’t be further from the truth. Reasonable and smart email marketing has a tremendous contribution to the aspects of digital marketing like brand awareness, supporting and building loyalty, and targeting specifically interested groups of users. Quality email marketing doesn’t coerce its target audience to buy specific products or services directly and intrusively, but rather encourages and rewards its users in order to create a strong inseparable link of trust and integrity.
There are two types of emails: direct and transactional. Both execute their respective functions. For example, transactional emails act more as corroboration and confirmation of a user's action. While direct emails at their core take the role of influencing, promoting and reassuring companies true and pure intentions.
Social Media Awareness
Being aware of current social media trends and, in general being acquainted with social media conglomerates like Facebook, Twitter, Instagram, and TikTok is a big plus to your digital marketing portfolio. There is no room to downplay how much time people spend on their social media accounts like Facebook and Instagram, which is why engagement is key. It would have almost amounted to sin to simply overlook the importance and influence that they have on internet marketing, especially if you are targeting millennials.
Whether it is paid ads directly from Facebook or paid influencers from Instagram, both those choices can open the rift to millions of potential customers. Hence, it is only imperative to take time and dabble into how Facebook and Instagram marketing works since in today’s reality they constitute the mainstay of digital marketing foundation.
A big part of quality digital marketing strategy is the creation of unique and original content that resonates with people. This point is tightly interconnected with SEO, although it does deserve special mention. Content creation can be divided into multimedia and text-based content. Multimedia includes images, graphics, infographics, easily-digestible statistics, pie charts, and engaging videos.
Complementing a boring-looking canvas of text with vibrant and/or engaging imagery, video clips will prove far more effective in attracting audiences. A skillful digital marketer should be able to manage and direct content creators onto the right path, and be able to channel creativity and partake directly in content creation. A savvy digital marketer should have an aptitude for delivering creative ideas and concepts and help bring them to fruition.
Digital marketing does require a fair bit of knowledge-gathering before you can proudly call yourself a digital marketing agent. However, the process of attaining this knowledge is both the mixture of excitement and a fair bit of challenge which only spices up the success of landing the job after such a strenuous journey. Most digital marketing remote jobs reward even junior members with decent pay and motivation to proceed with their aspirations. So, don’t be discouraged by the amount of material to learn. Rather take it as an enlightening pilgrimage that awards you with gold at the end!
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