How To Find Your Google Page Ranking
Organic traffic is a huge contributor to a websites success, from a marketing and monetization standpoint..
All new website owners or bloggers ask the same question- how do I get more visitors to my site? While there are many answers, an equally important question to ask is: how can I tell where my website ranks on Google search results? With an average of 40,000 Google search queries happening every second, it’s foolish to not optimize a website to show up in these results (SEO). However, finding your rank in this hierarchy poses a serious problem- it’s inconsistent!
Google tailors search results to users based on different things including search history, use of keywords that are relative to search keywords, page popularity, and more. To find one definitive page ranking for your website is basically impossible. Instead, we have to look at a series of data and draw our own conclusions. Using these methods below, you can actually come up with a pretty accurate estimation of how your page ranks.
Google Webmaster Tool gives us the first source of data to identify page rank. The software once offered a precise tool for page ranking, but this feature was deprecated several years ago on the grounds of misleading value- a fair decision. Now, we have to do our own data digging to draw educated conclusions.
When you access your Webmaster Console, be sure to select the proper domain from the left side of your page (your website). If you’ve never used Webmaster Tools, you’ll need to first get your domain verified and then give some time for data to populate. Select the “+ add property” option for this.
There are a few things that we can look at in the search analytics page including total clicks, impressions, CTR, and average position, all of which can be filtered by time frame. Note these results, but don’t take them at face value, as there are other things we need to take into consideration. Scroll down and look at the other options- queries, pages, countries, etc. These metrics give us valuable insight into which pages are coming up more frequently in organic search results. Seeing any trends? If so- you might be onto something.
If you track your website with Google Analytics, you can comb through various pages of data to gather insider knowledge about how your page ranks. The most effective way in my opinion is to search through your Source/Medium for google / organic. You can find this in the Acquisition > All Traffic section, or just search for it at the top left of your dashboard. Be sure to filter by different time frames, in order to evaluate trends- are you seeing more Google traffic in the past few days than past month? This could indicate that your latest article is getting more organic traffic than usual- nice one!
Take this information and head over to your Behaviour > Site Content > All Pages section. Filter by short and long term dates, and look at which pages are getting the most engagement. If the top pages are the same as those observed in Webmaster Tools, and correlate to the timing of recent organic traffic, then you can be confident that your page is on an upward ranking trend. You should consider writing more articles like that one.
The final recommendation for identifying page ranking is a bit old fashioned, but it's a great no B.S. way to see results. Flip on incognito mode in your browser (to remove cache related interference) and do a few Google searches for the question your web page seeks to answer. For example- this article is about finding a web page ranking, so I might try searching for “how to find where my website ranks on google”. The goal would be to have my article appear in the top few search results. If it's not, go through each page until you find it. Putting yourself in the position of a potential website visitor is a great way to optimize SEO as well as conversions (sales). I go into more detail about this method as it relates to social media marketing funnels in this article, in case you're interested.
While the exact page your website ranks on Google can vary, we can come to a pretty accurate conclusion of a pages effectiveness by using various analytic tools as noted above.
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