What's New In Marketing? (March 2025 Update)

• March, 2025
• Aleksey Weyman

The business of marketing continues to change and evolve..

It's our job as marketing specialists to keep up with these changes. With every advancement in tech, social habits, business development and global consumer behavior, comes a new list of challenges and opportunities. If you're like me- someone who enjoys (or perhaps needs to) the ever changing landscape of marketing for businesses, then this page is for you.

Several times per year, I update this page with the latest trends, updates, beta tests and otherwise news-worthy information related to our world of marketing. Whether it's a new feature added to a social media app, or a tech company merger that creates trickle down economics for smaller businesses, my goal with this page is to gather all of the information. By having it in one place to come back to, you can do the heavy lifting of managing your marketing strategies equipped with newfound information that keeps you ahead of the curve.

If you'd like to support this page, please consider signing up for my mailer, which I only send out when updates to the page are made. You may also choose to share this page with your colleagues via the social media links near the top of this paragraph. Lastly, if you'd like to set up a consultation call about how these strategies might be applied to your client or business, you can contact me directly via the email option on my Linktree.

   

So What's New in Marketing?

Here are the top 10 updates for marketing in March, 2025:

• Instagram is reportedly considering launching a separate app for its short-form video feature, Reels
• TikTok returns to US app stores.
• YouTube Shorts gets Google DeepMind's Veo 2 tool to create Al-generated videos.
• Meta is ready to bring Trump into play in fight against EU rules.
• U.K. orders Apple to let it spy on users' encrypted accounts.
• OpenAl 'paid $70M for Reddit content' as Al licensing grows.
• Adobe debuts 'Production Quality' Video Al offerings.
• Bluesky gets growth and analytics tools with BlueSkyHunter launch.
• Roblox, Discord, OpenAl, and Google found new child safety group.

In order to not spam this page with backlinks, you can search these updates on Google if you'd like to confirm legitimacy.

Social Media Platforms

• Instagram is launching "Testimonial ads" - Creators can write paid endorsements for brands and earn money.
• TikTok Shop to launch in Mexico this Month, sellers open businesses in Region.
• Instagram starts testing new button that might downrank comments.
• TikTok Shop launches 'Most Loved Badge' for exceptional products.
• Threads testing feature to hide "replies" tab from your profile.
• Meta warns users its Al systems will scan DMs when prompted.
• TikTok CEO hints at job cuts as talks with Trump Team continue.
• New Instagram DM features allow you to translate, schedule, and pin messages.
• Meta to show rival ads providers on Marketplace after EU antitrust fine.
• Elon Musk's Al releases its latest flagship model, Grok 3.
• Dell nears deal to sell $5 billion in Al servers to XAl, Bloomberg News reports.
• X doubles its Premium+ plan prices after xAI releases Grok 3.
• WhatsApp launches new chat themes to reflect your style.
• Former Facebook employees launchVenture Fund for social media influencers.
• X blocks links to Signal, the encrypted messaging service.
• Meta's Al may not be as good for ad growth as Investors think.
• WhatsApp will soon let users link social media accounts and profile.

Digital Apps

• Reddit blames Google algorithm changes for weak growth, the platform reaches now up to 101.7 million daily active users.
• Klook raises $100 Million as travel booking platform targets younger audience.
• Amazon launches Canva integration for creators to easily design and publish to Storefronts.
• Netflix readies pan- European rollout of its in-house ad tech amid pricing competition.
• Mastercard launches anti-money laundering service "TRACE" to combat financial crime in Asia Pacific.
• Shein executive seeks to reassure investors after Trump crackdown on low-value imports.
• Apple TV+ app to be offered for android devices.
• Tumblr to join the fediverse after WordPress migration completes.
• Linkedin improves content sharing by adding more options to share button.

YouTube & Google

• YouTube Surprise: CEO says TV overtakes mobile as "Primary Device" for viewing.
• Google Business Reviews outage is over.
• YouTube and CBS reach agreement for Paramount+ bundle.
• Google Ads adds PMax usefulness indicator to measure search themes impact.
• YouTube is testing on Android a new sticker for YouTube Shorts, "Quiz".
• Google News transitions to automatically-generated publication pages.
• Google Al chief tells employees company has 'all the ingredients' to hold Al lead over China's DeepSeek.
• YouTube's new comment redesign is 'threading' on thin ice.

Marketing Tech

• FOX corporation acquires Red Seat Ventures.
• IPG expected to sell R/GA to management-led group and PE firm.
• Dents prioritises media in new growth plan following $820 million loss.
• Geico launches agency review to expand creative roster.
• Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move.
• Havas Life Medicom rebrands, relaunches as Havas Life London.
• Woolworths bringing advertising to scales and checkout screens.
• ML and Today the Brave win Wendy's in Australia.
• Former DDB creative legend Ari Weiss dies at 46.
• The Trade Desk missed its revenue target for the first time.

Everything AI

• OpenAl rejects Elon Musk's $97.4 Billion bid for control of the company.
• Robotics Startup Figure Al in talks for new funding at $39.5 Billion valuation.
• SAP debuts Business Data Cloud with Databricks to turbocharge Business Al.
• Anthropic may be launching a new hybrid Al model with advanced reasoning.
• The New York Times adopts Al tools in the newsroom.
• Condé Nast, McClatchy and other publishers accuse Al firm Cohere of copyright violations.
• Alibaba says it will be Apple's Al partner in China.
• Reuters won its first major Al copyright case in the US.
• Perplexity launches its own freemium 'deep research' product.

Other News Related to Marketing

• Reddit is planning to introduce a paywall for subreddits this year.
• EU's Disinformation Code moves closer to becoming DA benchmark.
• With a series of layoffs planned by JPMorgan for 2025, CEO Jamie Dimon dismisses employee petition against full-time RTO mandate, says, 'Doesn't Matter to Me'.
• Moncler full-year revenues grow 7% on strong DTC sales.
• Telegram launches new updates: Al- Powered Sticker Search, Improved Videos and more.
• Vietnam's leading sneaker brand launches a new identity.
• Saatchi & Saatchi loses creative agency of record status for Waitrose.
• Thomson Reuters announces new $150 million corporate venture capital fund.

Did you find any of these interesting or useful? Let me know on X (Twitter). If you're interested in discussing more about how these trends can make or break your business, send me an email via my Linktree. Cheers!

Tagged in : MarketingStartups