How To Decide On Your Small Business Goals and Strategy

How To Decide On Your Small Business Goals and Strategy

Studies have proven that entrepreneurs who set business goals are ten times more likely to thrive and succeed in their ventures..

For your small business to succeed in the long run, learning how to establish business goals is inevitable. If you are not sure how to decide on your small business goals and strategy, you're not alone. When it comes to defining business goals, many business owners, mostly the newbies, don't know where to start. Make sure your objectives are worth your time and work while setting them. Consider what objectives will help you propel your company forward in the coming year. Also, don't focus just on the broad picture. Figure out what teeny-tiny objectives you want to attain; they're just as significant! You can also consider using a tool like for help with setting your business goals.

What are Business Goals?

Business goals can be defined as steps a company or enterprise takes to achieve its desired outcomes. These goals are usually measurable so that you can track their progress and adjust your plan as needed. They can be set for each department individually or for the entire company. Below are several existing approaches to help you set your business goals more realistically.

Smart Goals

This strategy was created to help people set effective business goals. This goal establishing approach is based on five principles, the initials of which form the name:

  • Specific- A goal should be precise so that everyone involved understands exactly what has to be done.
  • Measurable- Your goals must be measurable through certain Key Performance Indicators. If you make goals that you can't measure, you'll never know if they were successful or not.
  • Achievable- You must determine whether the goals are achievable, all factors considered. There's no point in setting a goal that you cannot achieve within your deadline.
  • Realistic- When deciding on a business goal, you must specify the parties responsible for it. A more relevant goal will translate to a more motivated team or participant, while it may not be considered a priority if it doesn't impact the business directly.
  • Time-Bound- Your business goals must have a deadline. You can reach your objective in a day, year, decade, or never if you don't establish a deadline.

Clear Goals

In order for your goal to be clear, it must be:

  • Challenging- The goal should be rigorous and bring significant value to the company. It's only a task if it's not challenging.
  • Legal- Each goal should be legally compliant
  • Environmentally Conscious- Sustainability is a hot topic across the globe right now, and it's something to think about while setting goals.
  • Appropriate- To evade contradictory situations, ensure your goals are consistent.
  • Recorded- Ensure your goals are conscious of market trends and can be modified regularly.

Pure Goals

Pure goals are inextricably linked to business ethics. Pure goals should be:

  • Positive- Your goals should state what you hope to achieve rather than what you wish to avoid.
  • Understood- Every team member in your business should be able to understand the goal.
  • Relevant- The goal and strategy must be relevant to the company. It will not be prioritized if it is not essential.
  • Ethical- The goal should be environmentally friendly and sustainable.

Grow Approach

Although the Grow approach is most commonly utilized in a personal context, it can also be employed professionally. It meets the following requirements:

  • Goal- What are the objectives and milestones you want to achieve in the future?
  • Reality- What are the current circumstances in your small business, and what impediments exist both internally and externally?
  • Options- Establish your strengths, the resources at your disposal, and the possibilities for your business.
  • Will- What actions are required, and who is accountable for them?

Types of Goals

1. Short-Term Goals

These can take anywhere from a day to a year to finish. For example, you could set a goal to increase website traffic by a certain percentage in the next six months.

2. Medium-Term Goals

Midterm goals take anywhere between one to five years to complete. For example, you can work towards gaining a certain percentage of profits in the first two years of business.

3. Long-Term Goals

Such goals take up more time to accomplish, upwards of five years. For example, you could look forward to selling your products or services in more than 20 countries in the span of ten years.

4. General Goals

General goals explain the project's expected outcomes in clear, simple, and practical words. Creating extra opportunities for the marketing team is one example.

5. Specific Goals

These are the steps that have been defined to reach the overall aim. Desired outcomes at each stage must be considered, and indicators and processes for monitoring them must be established. For example, if you have a general goal of establishing more contacts, you could adopt the approach of building and running a business blog with conversion-focused content. In this case, starting a blog is the specific goal to achieve the general goal: getting more contacts.

Advantages of Having Goals

It's critical to have clear goals to get the results you want. The following are some of the benefits of defining them:

  • Goals in business help to direct decision-making toward the desired outcomes.
  • They encourage coworkers and the entire team to strive toward a common goal.
  • They serve as a benchmark for success. With the help of KPIs, you can determine what you have achieved and keep track of your business's progress.
  • It serves as a guide for strategies adopted in your business.


Establishing business goals entails consciously building the company and the lifestyle you desire. Ensuring you have the correct company goals can increase your chances of success and guarantee that your achievements are meaningful. If you are stuck, you can seek some help. With a tool like, you can set business goals and create benchmarks and tasks to help you reach them while focusing on the most important aspects of your company.

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Millennial Moderator Author

Diana Nadim

Diana Nadim is a guest writer of Millennial Moderator.